Best Free Marketing Resources for Partners to Leverage

Tiffany McEachern Marketing Consultant

With so many marketing tools and resources available at your fingertips, how can you be sure which ones are actually worth your time? In today’s blog post we’re sharing some of our favorite marketing resources that all of our partners should be taking advantage of. Best part is, they fit any budget because they are free!


When it comes to SEO, Ubersuggest is a great free resource to leverage. With so much content available on the web, it’s important to understand how your content and website compares to competitors and how to improve in the areas it falls short. Its capabilities include a domain overview, keyword suggestions, and content ideas. 


Canva is a free graphic design platform that is used to create social media graphics, presentations, sales collateral, posters, and a huge variety of other content. One great thing about Canva is that they have thousands of templates, stock photos, videos, and more to leverage. You can even invite other members of your organization to collaborate on designs and content in real time.

Google Analytics

If you want to learn more about your website and better understand your website visitors, Google Analytics is a must have for your organization. Google Analytics gives insight on where your visitors are coming from, their behavior on your website, allows you to segment your visitors, and more. Reporting and insights from Google Analytics can also help you adjust your marketing strategy as necessary and develop content that visitors actually want to see. 

HubSpot Academy

HubSpot Academy is a great resource when it comes to learning about sales and marketing best practices. Even if you don’t use HubSpot, you can still complete all of the HubSpot Academy trainings and certifications. There are a handful of trainings that are specific to the HubSpot tool but most them are around marketing and sales best practices. They also have a variety of sales and marketing templates and downloads for you to leverage.

Tech Data Coaches

Our Tech Data Coaches platform allows you to connect with a variety of subject matter experts across a wide range of business, technology, and supplier areas. When it comes to marketing expertise, we have coaches with specialization in go to market strategy, lead generation, branding, and more. During your coaching session, you can receive guidance and support around marketing best practices, ask specific questions around your organizations marketing strategy, or even receive feedback on a marketing initiative.

Vendor Specific 


If you’re looking for go-to-market resources for Microsoft solutions, PartnerOn is a great tool to leverage. This tool is free for Tech Data partners to use and partners using PartnerOn have reported a 40% increase in sales. PartnerOn allows you to connect your social media channels and marketing automation platform and schedule prebuilt content and campaigns focused around Microsoft solutions like Azure, Dynamics, and Microsoft 365.

AWS Marketing Central

The AWS Marketing Central portal is only available for partners who are Select tier and above. It includes over 60 campaigns that are focused around a variety of AWS solutions and most campaigns include social media content, solution briefs, case study templates, and even banner ad templates. You also have the ability to send emails directly through the platform and make edits and changes to the prebuilt content. In addition to marketing campaigns, the AWS Marketing Central portal has digital courses to educate APN partners on how to market with AWS and a list of preferred marketing agencies to work with.

Google Cloud Partner Advantage

Google’s Partner Advantage hosts a treasure trove of resources for partners. Some of the resources include valuable marketing content, branding guidelines, product information, webinar material, training resources and more. If you are interested in exploring everything Google’s Partner Advantage has to offer, contact today!

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